Understand.
Start with people, their activities, and the friction worth solving.
RESEARCH & PRODUCT DIRECTIONNOVA DESIGN LAB / 02 / APPROACH
Curiosity.
With direction.
INDEPENDENT PRODUCT DESIGN
Our process moves between understanding, making, and learning. Each step helps us turn possibilities into more useful products.
02 / HOW WE THINK
Useful starts
with understanding.
Design is a process of asking better questions, making ideas tangible, and learning from how people use them.
Shape.
Explore forms, interfaces, and interactions that turn an idea into a usable experience.
CONCEPTS & DESIGNMake. Learn.
Build prototypes, test assumptions, and refine what makes the product useful.
PROTOTYPING & ITERATIONOUR DESIGN PRINCIPLES
Begin with the activity.
Understand what people are trying to do before deciding what the product should become.
Make the useful obvious.
Give each form and interaction a clear role. Reduce unnecessary complexity.
Prototype to understand.
Use tangible models and interactive prototypes to test ideas and uncover better questions.
Design the whole experience.
Consider how the product fits into an activity, from the first encounter to repeated use.